Entering Into Weilong

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Company Profile

Let The World Fall In Love With Chinese Flavors.

Located in the city of Luohe, Henan Province, Weilong Delicious Global Holdings Ltd. is a modern spicy snack food enterprise which engaged in R&D, production, processing and sales. As of today, it has set up four industrial parks and many branch companies across China.

Weilong Delicious always adhere to its mission of “ Let the world fall in love with Chinese flavors” and unremittingly strives to achieve the promising vision of “Making authentic Chinese gourmet more entertaining, casual, convenient and affordable, and embrace digital-intelligentization and ultimately build a great business that brings joy and happiness to people for 123 years. ” With traditional delicious food as the carrier, the company is committed to spreading profound Chinese culture on delicious food to the whole world and sharing healthy lifestyle with it.

Looking into future, Weilong Delicious expects to be a“co-builder” of ecology. Upholding its core value of “ Being a consumer-centric and innovation-driven organization with integrity and virtue embedded into our culture”, it is building up a transparent, fair and just Weilong ecology so that excellent staff of the company could grow faster and all partners of cooperation could co-build the platform and ecology, develop together and co-share the benefits.

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History of Development

In 2020

Shanghai Weilong Biotechnology started operation. The construction of the manufacturing facility of Xinglin Foods commenced.
In 2019

Set up 22 marketing areas, and established an omni-channel sales and distribution network by integrating our online and offline resources. The manufacturing facility of Weidao Foods was completed and put into production, achieving greatly improved automation level and production capacity.
In 2017

Carried out rapid expansion of production capacity. Implemented the world leading SAP information management system. Set up self-operated online stores on JD.com to further enhance online sales.
From 2015 to 2016

Implemented a series of brand and marketing strategies to improve brand image.
From 2010 to 2015

Introduced celebrity endorsement for our products to enhance brand awareness. Carried out expansion of production capacity for seasoned flour products and bean-based products. Introduced stretch film wrapping machine and other automation equipments to streamline the production process. Established self-operated online stores on Tmall, one of the major e-commerce platforms in China, to achieve online brand promotion.
From 2006 to 2010

The second plant of Ping Ping Foods began construction. Weilong Big Latiao (大面筋) and Mini Latiao (小面筋) snacks were introduced to the market.
In 2004

Ping Ping Foods was established and we moved to Luohe Industrial Park.
In 2003

Applied for the trademark of Wei Long.
In 2001

The founders Mr. LIU Weiping and Mr. LIU Fuping started the business in Luohe City. Created our first Latiao (辣條) snack.

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